About Slovenia

With only a little bit more than 20 000 km2 (7 722 sq. miles) of surface area and a population of just over 2 million, Slovenia does not only attract a large number of tourists from all over the world, but is also interesting for various business opportunity seekers.

It is a Central European country, located at the crossroads of main European cultural and trade routes, bordered by Austria, Italy, Croatia, and Hungary. Slovenia’s biggest competitive advantage is its geostrategic position in the heart of Europe, at the crossroads of ancient European transport routes, connecting the Baltic with the Mediterranean and Central Europe with South East Europe.


Well-developed road infrastructure and the proximity to key European markets offer logistical advantages and enable the transportation and logistics industry to flourish, particularly in the Port of Koper with the biggest container terminal in the Adriatic Sea and the third biggest car terminal in the Mediterranean, and in Ljubljana with the planned biggest land terminal in South East Europe.

Slovenia has excellent transport and ITC infrastructure, value chains, industry clusters, and centers of excellence. Because of its size, it is manageable, but also very diverse, a perfect Country as a lab testing ground, which was already successful when proving other technologies, such as one of the first full 3G networks, a mobile payment system Moneta, SmartGrids, IP TV, FTTH, etc.

Automotive industry

Slovenia has an impressive tradition in the automotive industry, with more than one tenth of direct and depending automotive employment, a highly qualified workforce in Tier 1, Tier 2, and Tier 3 supplier companies, 2,000 registered researchers in the automotive field, and very reasonable wages adequate to the level of education and skills of the local workforce. The corporate culture of transparency and accountability, personal integrity, and company loyalty make cooperation easy.

Slovenia in figures

  • Area: 20 273 km(7 827 square miles)
  • Population: 2.1 million
  • GDP: $33,579 per capita, PPP (WB, 2016)
  • GDP growth in Q1 2017: +5.3%
  • Membership: UN, EU, EMU, NATO, OECD
  • Among top 20 business destinations (2016)
  • Human capital index: 16th in the world (World Economic Forum’s Human Capital Report 2016)
  • Human development index: 25th in the world (UN, 2017)
  • 17th most stable society in the world (Fragile states index 2016–17)
  • 10th safest country in the world (Global Peace index 2016)
  • Among the 10 most motorized countries in the EU

Ljubljana – the capital

Ljubljana is the geographical, political, scientific, and cultural center of Slovenia. The city is marked by a high quality of life and many diverse cultural and sporting events intended for all generations. As many as 92% of its citizens are satisfied with life in the Slovenian capital.

Ljubljana is also distinguished by its well-preserved and easily accessible natural environment, great biodiversity, and a varied landscape. In 2016, Ljubljana was the holder of the prestigious title European Green Capital. Ljubljana is a safe, open and friendly city.

Science and innovations

Ljubljana is an important regional hub of innovation. The University of Ljubljana, which is among the 500 best universities in the world, engages in scientific work in the fields of medicine, science, and technology to reach the advanced level at home and abroad. Accelerators and incubators support the creation of a unique ecosystem that fosters innovation and opens doors to investors and the international business environment.


Ljubljana is an important hub of traffic and logistics. Two Trans-European Transport Networks (TEN-T) flow through Ljubljana, which makes the city well-connected to other regional and international hubs by road, nearby airport, or the Port of Koper, the biggest container port in the Adriatic Sea and the third biggest car port in the Mediterranean.

The city, widely open to foreign investors and experts, is gradually acquiring a cosmopolitan character and image. The key sectors the City Hall wants to develop and promote are city tourism, logistics, housing, research, and circular economy.

Ljubljana in figures

  • Residents: 0.3 million
  • Region: 0.5 million
  • University students: 40,000
  • University of Ljubljana: among top 500 ARWU

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